Undone

Tela partnered with Chicago-based wellness brand Undone to design and produce a six-day spiritual retreat in Antigua, Guatemala. Drawing from Undone’s playlist and moodboard, Tela translated the brand’s essence into an end-to-end immersive experience that felt like stepping into a SZA album—soulful, emotionally rich, and grounded in sensory connection. From destination sourcing and supplier coordination to full on-site execution, every detail was curated through the lens of embodiment and the five senses. Guatemala was intentionally selected for its grounding energy and deep resonance with Undone’s story.

Location
Guatemala

Industry
Health & Wellness

Method
Music & Auditory Art

How did we do it?

Unlike travel agencies, Tela’s 3 step travel design process centers on art and emotion. With you we pull out the vision and use science based methods to curate a global journey.

Designed by Tela:

Bespoke Services:

Retreat Storyboard
Itinerary Design (uniquely based on UX frameworks) Marketing Strategy & Support
Curated Global Hospitality partnerships in the “Tela Inventory” (vetted list of hotels, villas, excursions curated for design, art and culture) Full Staff In Country Management Team Local & Virtuoso-Vetted Luxury vendors (private chefs, yachts, bartenders) Guest & Payments Management
Transportation Coordination (ground and air)
Contract Negotiations
Financial P&L Reports